But how is this so when pretty much every other person seems to own an iPhone? Well the figures are perhaps a little disproportionate as the Windows phoned is targeted a much lower end of the mobile market than iPhone’s higher end models. The majority of these 24 countries are made up of emerging economies and hence have less money to spend on gadgets such as mobiles. The Windows platform in turn is much more suited to their budget and overall, provides a more financially sound investment.
That being said, this has brought about a fight back from Apple, with their latest release of the iPhone 5C designed to attempt to break into that lower-end market. Whilst this model is reduced in price from the lavish 5S, the price bracket will still be one that is outside the majority of people from these emerging economies.
It turns out that a large amount of these sales have come in partnership with the Nokia devices, most notably the Lumia 520. It also appears that Microsoft is working closely with Samsung to again expand their reach even further.
In reality though, this means very little in terms of revenue for a company like Apple. Whilst the stats do suggest that Microsoft are out selling them – although this is from a statement made by Microsoft – the fact that they provide for very different scales of the market is totally relevant in this case. Apple shoots for high end and high margin products, whilst Microsoft works on a lower end spectrum where supply is higher, but so are profits.
But what does all this mean for the gambling industry?
What’s likely going to happen on the back of all this is that gambling companies are going to increase the Windows mobile products they provide. It would be ludicrous for them to ignore these stats and to simply provide for just iOS and Android devices. How much players who own Windows mobile devices gamble, is another question altogether!
An interesting development from all this has come about from the fact that Windows are starting to replace the now almost redundant Blackberry products that were advertised. Gambling companies around the world have seen a massive decline in the number of their products downloaded to Blackberry devices, which will probably run in correlation with the decline of the Blackberry as a whole. It’s easy for them to just say, why bother providing a product for a market that is no longer there?
How far Windows can run with this success remains to be seen. They are run and powered by Microsoft, one of the world’s biggest companies. Granted, they aren’t exactly up against a rollover opposition in Android and Apple, but in the grand scheme of things Microsoft are likely a bigger company than these two enterprises put together.
The next twelve months could be really interesting to see how well Windows Mobile starts to integrate the market. They undoubtedly have the financial backing to do pretty much as they choose but you need to have the product to satisfy the market as well.
Many experts were saying that they could enter the dead space that Blackberry has left behind, but it’s arguable whether they ever really had any share of the mobile gambling anyway. What Windows mobile will have to do is muscle their way in between Apple and Android and somehow take a piece of the pie that’s been safeguarded for some time now.